I founded FluffyCo, a design-forward, California-based lifestyle brand, in 2004. FluffyCo was focused on inclusion and sustainable production, and featured an easy going aesthetic across home, accessories and apparel.

I was the brand’s art director, lead designer, and project manager. Over the brand’s 15+ year run, FluffyCo produced hundreds of t-shirt and accessory designs, as well as a casual Mod Dress that was almost universally flattering, and available in a dozen all–over patterns. FluffyCo’s products were often made by hand is small batches in our San Francisco studio, or in partnership with other local small businesses.

FluffyCo was primarily a wholesale business with over 250 clients in the US, Canada, Australia, and Japanese distribution. Key Accounts included Urban Outfitters, Crate&Barrel, ModCloth, Target, Fuego stores, and Ships (Japan). Selected press included InStyle, Elle Magazine (Beyonce cover!), DesignSponge, Sunset, and Martha Stewart Living. In 2018 Wavy Matter became an updated incarnation of FluffyCo – an online store that featured small, sustainable designers and art objects, and donated a portion of profits to support public art. 

I’ll be building on everything I learned from FluffyCo as I build this new surface design business!